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Dubai International Marine Club (DIMC) 19th-21st May


The festival devoted to the pursuit of healthier, more creative and fulfilling parenting

With a nearly 20,000 visitors over 3 days, the Mother, Baby and Child Show has proved to be the definitive event for the industry within the region.

The Mother, Baby and Child Show (MBC) launched in Dubai in 2002, it is the largest and longest running event of its kind in the region.

We are pleased to announce the launch of our new Mummy & Me festival in a stylish, boutique setting. We’re kicking off with a brand new show set against the stunning backdrop of the Dubai Marina skyline, Mummy & Me will be hosted in the Dubai International Marine Club 19th-21st May. Mummy & Me reflects the modern mum’s approach to parenting. more conscious, wholesome lifestyle is becoming more and more important in today’s busy society. As the audience continues to grow across the UAE.

Market Background

The Gulf region is ranked amongst the fastest growing populations in the world. The high birth rate, coupled with the wealth resulting from the oil reserves production has created a dynamic high growth economy in the region. The population is forecast to grow to 172 million by the year 2015 and this will create a market that will rank alongside the EU, the US and Japan as one of the largest in the world.

  • The GCC has the fifth largest population of children in the world
  • Enjoys the second largest expenditure per child.
  • Nearly half the population of the Arab states is under 18.
  • The average family size in the region includes 5 children
  • The number of Kindergartens in the region has more than trebled in the past five years
  • The number of primary schools has grown by over 35% in the last five years

SPEND ON CONSUMER GOODS

Shoppertainment' is a concept unique to the region whereby shopping and entertainment go hand-in-hand. UAE citizens are far more extravagant than other Gulf countries as they lavish nearly US$26.80 daily on consumer items compared with average Gulf spending of only US$3.50 a day.