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The Mother, Baby and Child Show
A showcase, a market place and a meeting place

With a nearly 20,000 visitors over 3 days, the Mother, Baby and Child Show has proved to be the definitive event for the industry within the region.

MBC has a proven track record of delivering value through its highly targeted, well attended, quality visitors. The Mother, Baby and Child is the largest event of its kind in the U.A.E. No other event brings together so many manufacturers and retailers - from small innovative companies and chain outlets, to the latest technological innovations to the best international brands. MBC offers a unique and interactive opportunity for you to meet new customers face to face, drive sales and increase your market share.

Market Background

The Gulf region is ranked amongst the fastest growing populations in the world. The high birth rate, coupled with the wealth resulting from the oil reserves production has created a dynamic high growth economy in the region. The population is forecast to grow to 172 million by the year 2015 and this will create a market that will rank alongside the EU, the US and Japan as one of the largest in the world.

  • The GCC has the fifth largest population of children in the world
  • Enjoys the second largest expenditure per child.
  • Nearly half the population of the Arab states is under 18.
  • The average family size in the region includes 5 children
  • The number of Kindergartens in the region has more than trebled in the past five years
  • The number of primary schools has grown by over 35% in the last five years


Shoppertainment' is a concept unique to the region whereby shopping and entertainment go hand-in-hand. UAE citizens are far more extravagant than other Gulf countries as they lavish nearly US$26.80 daily on consumer items compared with average Gulf spending of only US$3.50 a day.